The packaging industry is making a move towards sustainable design that will help to reduce waste and increase recycling. By designing packaging with attributes that make it easier to collect, sort, and recycle in the real world, companies can reduce their environmental impact while still providing a great customer experience. This shift towards sustainable packaging design is becoming more important as global awareness of the environment increases. By understanding the attributes of successful collection, sorting, and recycling at scale, businesses can create packaging designs that are both environmentally friendly and cost-effective.